I graduated with a BA in Digital Marketing, where I gained a solid understanding of marketing strategies and hands-on experience as a community manager in a dynamic agency. This early exposure to the intricacies of digital marketing provided me with a solid foundation for understanding consumer behavior, market trends and the importance of data-driven decision making.
My academic career continued with a Masters in Business Analytics, a discipline that closely matches the role of a data analyst. During my studies, I did a six-month internship with a start-up based in Tokyo, Japan, where I worked as a data analyst. This experience enabled me to apply theoretical knowledge to real-life scenarios, hone my skills in data processing and visualization and, above all, develop a strategic mindset when it comes to analysis.
At the end of my placement, I continued to work with the same start-up as a freelancer, remotely from Tunisia. This ongoing collaboration has enabled me to improve my analytical skills, providing valuable information for informed decision-making. I have successfully harnessed data to identify opportunities, solve business challenges and optimize processes, demonstrating my commitment to delivering tangible results.